Creating backlinks to your website is crucial to generate traffic. A link building package can help you a long way in your link building and traffic generation efforts. Backlinks and quality website content are what search engines respond to. The more backlinks and the better quality they are, the more traffic you will get (provided that you have quality content on your pages).
You probably have heard about SEO (Search Engine Optimization), which is the "science" of optimizing your website so that the search engines will deliver free, natural, organic traffic to your site. When you achieve this you will receive visitors without doing much more - except maintain your SEO by adding fresh content to your pages and a few more backlinks.
Building backlinks can be a tedious and time consuming task, and it usually takes lots of time and work to get a sufficient number of inbound links of satisfying quality to you website. However, because these links are so critical to get traffic to a website, helping web masters create backlinks has become big business.
So, if you do a Google search for 'link building' or something similar, you will be presented with countless offers of all kinds of backlink building. And it's a good idea to buy a link building package because it can take your website a big step forward. Be careful though, to avoid scammers and packages of low quality, which might harm your site rather than do it any good.
There are some criteria you must follow to do the link building to the best benefit for your website. It does matter how the backlinks are created, and what kind of websites they come from. The number of links that point to your site is of importance, but the quality of the links is crucial to the effect they yield.
So here are some important factors to take into account when building backlinks:
Links from trusted, popular sites with many links pointing to them ('authority sites'), are considered high quality. The same are "official" sites with the extensions.gov and.edu. Links from such sites are most valuable, and just a few of them can boost your ranking considerably.
Your backlinks should come from as many different sources as possible, not from only one kind of sites (like forums, for instance). A good link building package can help with this, as quality packages will get you links from various kinds of sites.
The search engines also take into account how relevant the sites are from which you get backlinks. The topic of the sites your links come from needs to be related to the topic of your own site. If you for example have a site about 'weight loss' a link from a 'car insurance' site won't count for much. In fact a backlink from non relevant sites can be useless.
It's a good linking strategy to use anchor text (link text) in your links whenever possible. You should also use your target keywords in your anchor text. It's a good idea to vary the keywords in the anchor text by targeting 2 - 3 keywords for each page that can rotate in the link text.
Exchanging links with a few related sites of good quality is ok, but you should aim at having as many one-way links to your pages as possible. Choose your link partners carefully, and let link exchange be only a small part of your linking strategy. Don't let your site become a "link farm"!
These are the main factors to take into account when creating inbound links. Remember, building backlinks takes time like any other form of website promotion. With a link building package you will speed up the process though, and by working on it steadily and patiently, you links will add up to hundreds and even thousands in the course of time.